Jen Halvorson

There's very little that fascinates Jen more than human psychology and what makes people tick. She digs into how design elements and experiences with marketing communication tactics can change mindset and impact behavior. 

Jen is an experienced leader of a digital team that designs and builds impactful, user-friendly digital experiences for Flint clients. Her team is responsible for all areas of an owned digital environment, including digital strategy, user experience testing and design, customer experience journey mapping, search engine optimization, conversion optimization, interface design, content creation, development, automated marketing, SMS marketing, and digital project management. 

How Squirrels Can Ruin Your Conversion 

Explore the psychology of marketing, and how to use human behavior to better inform your brand strategy. 

Creating an Accessible World  

Learn how to create equitable marketing materials that are accessible to all kinds of people and expand your audience.  

A Journey of a Thousand Steps

Stepping into your customers’ shoes can offer tons of insight to your brand. Learn how to properly map out a customer’s journey and how to use that map to update your strategy.